WWA Advisors | Front-End Optimization
WWA is a management consulting firm focused on empowering apparel, footwear, and retail executives with the strategies, processes, and technologies that create tangible business value and sustainable competitive advantage. Our team?s deep industry expertise and our best practice knowledgebase, from hundreds of successful projects around the globe, make WWA unique among consulting agencies. Our experts in the apparel, footwear, and interiors markets offer valuable domain expertise from product development, to supply chain, to retailing.
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Front-End Optimization

WWA defines the Front-End as activities that occur between the start of a new product or collection until the collection is approved for bulk (final) production.


Analyzing workflow, technology, and teams in key functional areas is required to optimize front-end operations. Key functional areas include:

  • Design
  • Merchandising
  • Line Planning
  • Textile and Product Development
  • Pattern Making
  • Sampling
  • Fitting
  • Color Management
  • Pre-Production Hand-Off

Key Tools:

  • Product Calendar
  • Design CAD Systems
  • Color / Monitor / Printer Calibration
  • Laser Body Scanning (Fit)
  • Pattern / Marking / 3D
  • PLM
Phase 1

Assessment of existing processes, calendars and technologies. Deliverable is an Executive Summary PowerPoint with Recommendations and a Prioritized Action Plan. A typical Phase 1 is performed by a team of two to five Advisors over a period of five to ten days (this may be over a multi-week period).

Phase 2
Process Refinement

Process refinement based on recommendations from the Assessment. This phase may include assistance/guidance with technology selection. Phase 2 typically has a smaller team for a period to be determined by the project scope.

Phase 3
Technology Implementation

Often starts with vendor selection support, determining the best tools and vendor partner for the organization. A successful implementation requires a project manager and project oversight; WWA Advisors is well experienced in both of these roles.  Additionally, supporting the change management for the project.